When was the last time you audited your paid media campaigns? Not just looked at the budget, where it is being spent, and what the return is, but genuinely taken a deep look into what is working, where money is being wasted, and what could be improved?

If the answer is never, or even if it was more than a few months ago, then you are long overdue. This type of audit should be a regular occurrence – digital marketing evolves every day, as do consumer trends and your buyer’s journeys. Your strategy needs to change at a similar pace, or you will be left behind and your competitors will take the lead.

I have spent more than a decade running and auditing digital marketing campaigns around the world and in a range of industries, and I have a proven track record of improving the return on investment, increasing the number of qualified leads, and lowering the overall cost per lead.