Law firm growth should be measured in signed clients, not just leads.
I work at the intersection of marketing, intake, technology and measurement to help law firms understand what actually drives new business.
That means looking beyond clicks and lead volume to the full client-acquisition journey: how prospective clients find the firm, what happens after they make contact, which opportunities are qualified, and which marketing investments ultimately contribute to signed clients and revenue.
Focused on law firms where client acquisition is a growth priority.
My deepest focus is on firms with complex, high-intent client journeys where marketing, intake and follow-up have to work together. KJ Strategy Group primarily works with law firms in the following practice areas:
Family Law
Divorce, custody, support, mediation and related family matters.
Immigration Law
High-intent legal services where speed, trust and intake quality matter.
Employment Law
Employee and employer-side matters where qualified demand is more important than raw volume.
Business Law
Business and commercial practices seeking a more measurable approach to growth.
I look at the full client-acquisition system, not just the ad account.
The goal is to connect strategy, demand generation, intake technology and measurement so a firm can see where growth is coming from, where prospective clients are being lost, and what should be improved next.
Strategy & Client Acquisition
Diagnose the gaps between marketing activity, lead quality, intake performance and signed-client growth.
Paid Media & Demand Generation
Use search, social, LSAs, display, video and other channels where they fit the firm’s growth strategy.
Paid, Organic & AI Search
Coordinate paid search, SEO/AEO and emerging AI discovery so search visibility works as one system.
Intake, CRM & Client Acquisition Tech
Connect forms, chat, call tracking, intake platforms and CRM workflows so marketing leads can be followed through the funnel.
Measurement & Attribution
Build reporting around qualified leads, consultations, signed matters and revenue—not just platform conversions.
Brand & Reputation
Strengthen the trust signals that influence whether a prospective client chooses to contact—and ultimately retain—the firm.
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