Analytics & Attribution

Make Data-Driven Decisions With a Detailed Map of the Customer Journey

Make Data-Driven Decisions

Marketing attribution and analytics give you detailed information on exactly how successful your marketing tactics are by allowing you to connect each visitor, conversion and sale to the touch points that led them to you.

With that information, you can focus your marketing spend on the areas that are working for you, and stop wasting time and money on strategies that simply are not bringing you results.

I have spent more than a decade managing digital marketing campaigns of all sizes, and I know how important it is to get the maximum return on your advertising spend.

Analytics and Attribution Services

I offer a full range of marketing analytics and attribution services for both online and offline touchpoints, including:

Reporting

Strategy

MarTech

Strategy

Designing a step-by-step process that will enable full end-to-end tracking for all marketing efforts and allow you to clearly define where marketing spend has resulted in sales and conversions – giving you an explicit return on investment figure. Aligning the sales and marketing functions and ensuring that the customer experience is optimized for fast, effective conversions

My Areas of Expertise
I offer a full range of marketing analytics and attribution services for both online and offline touchpoints, including:

SQL

Advanced Web Analytics

CRM x Ad Platform Integration

Data Analysis

Data Visualization

Tools I Work With
Web Analytics
○ Google Analytics
○ Adobe Analytics
○ Google Tag Manager
○ Google Looker Studio
CRM
○ Salesforce Sales Cloud
○ HubSpot
○ Zoho CRM
○ Clio Grow
○ Lead Docket
Data Management & Warehousing
○ Domo
○ Microsoft SQL Server

End-to-End Marketing Attribution

I can help you track every online and offline conversion and show you precisely what your investment is bringing you – from there, I can work with you to adjust and optimize your strategy.

Ready to take Your Business to the Next Level?

Schedule a consultation call with me.