I’m Kelon Jones, a lead generation and client acquisition strategist with more than 15 years of experience across lead generation, paid media, measurement and client acquisition, helping organizations connect marketing investment to measurable business growth. My work spans B2B, real estate, legal services and other complex lead-generation environments across both B2B and B2C markets.
My expertise sits at the intersection of lead generation, paid media, client acquisition, measurement and marketing technology. I’m particularly interested in how these disciplines work together—and how better data, technology and strategy can connect marketing activity to real business outcomes.
I’ve managed campaigns across Canada, the United States, the United Kingdom and Europe, working with organizations ranging from growing businesses to large enterprises and paid media programs ranging from modest test budgets to more than $1 million per month.
My professional expertise spans lead generation, paid media, client acquisition, measurement and marketing technology. These are the disciplines I’ve spent my career working across, studying and applying in complex B2B and B2C environments.
My experience spans complex lead-generation environments where marketing performance has to connect to real business outcomes. I’ve built particular depth across B2B & SaaS, real estate and legal services, alongside work in other industries and markets.
Paid media and lead-generation strategy for real estate organizations that need to connect advertising investment with qualified demand and business results.
Strategy across marketing, intake, technology and measurement to help law firms generate qualified opportunities and convert more prospects into clients.
Lead-generation and paid media strategy for complex B2B buying journeys, with an emphasis on lead quality, pipeline measurement and revenue impact.
Senior lead-generation and paid media support for agencies and organizations that need strategy, account oversight, audits or specialized execution without adding a full-time hire.
I founded KJ Strategy Group to help law firms generate qualified opportunities, convert more prospects into clients, and understand which marketing investments actually drive revenue.
Published in ABA Law Practice Today, September 2026. The article explores why lead volume alone does not determine law-firm growth, and how marketing, intake and measurement need to work together to turn opportunities into clients.